Umanes was founded in 2007. Then and now, our mission is to “humanize” companies with specific development programs for the people who constitute the organizations and those who lead them. Since then we have collaborated intensively with a large number of companies in different parts of Spain, working with executives, managers and teams to promote their professional and corporate growth and cultural change. We have done so successfully.

We act with our own idea of the business  and the development of its teams, built from our research, field work and our own experience as entrepreneurs in various fields of activity. We are rigorous professionals, with excellent academic backgrounds and a wide and deep experience with organizations. In addition, we are entrepreneurs.

JUAN UGARTE PEREIRA, PhD

Director 

With more than twenty-five years of experience in business organization consulting for companies in almost all of Spain, he has directed and participated in a multitude of projects in the areas of management, strategic planning, organization and labor relations.

Doctor in philosophy from the University of Deusto, his was the third doctoral thesis in Spain on coaching.

Since 2007, he has been working as a professional coach with managers and technicians of Spanish companies. He has published specialized articles and collaborations in specific works. He has presented papers, spoken at conferences and courses at the universities of Deusto, Complutense and Salamanca, among others.

In addition to his extensive and rigorous academic training, he has been accredited in quality management and auditing by entities such as AEC or F2I2. EFQM Evaluator, he studied Co-Active Coaching at The Coaches Training Institute (San Rafael - California) in Spain and France. He is accredited in the “Six Thinking Hats” Method by De Bono Thinking System.

He is a vocational professor, with dozens of courses taught for managers and technicians. Among his clients are Kayser Automotive Ibérica, Acciona, Rivercap, Arsys, Arneplant, STI - Norland, Fiora Bath Collection, Resiblock, Herchamp, APD, Iber Caja, SDF-Stef, MSD, Logisiete, Prosegur ST...

ANTONIO MARTÍNEZ MARTÍNEZ

Associate Director

With a degree in Economics from the University of Valencia, he has developed a solid professional career in the field of marketing, commercial communication and customer service.

He has been responsible for advertising agency accounts, collaborating in the design of campaigns for important campaigns. In an early internet, he was responsible for advising clients in their first steps in the web world, disseminating, promoting and commercializing innovations.
In addition, for eight years he was head of marketing for a national technical material distribution business , redesigning and implementing the brand image both off-line and on-line, collaborating in the planning and development of presence in international trade fairs and participating personally in them.

Also in this field, he has selected, trained and managed teams in the area of commercial relations at national level.
He has designed and implemented an original model of success for tourist accommodations based on the personal host/guest relationship, in his own business project, in which he has also developed a market strategy, truly integral, simply impeccable.

Before joining the umanes team, he was responsible for planning, promoting and organizing advanced technical seminars with internationally recognized speakers. Since 2014 he has been collaborating as an academic assistant in our programs. He has contributed and participated in many activities both in open to the public and in-business for clients including Rivercap, Trogem, FER, Logisiete, Kayser Automotive Ibérica, Eurochamp, Uvesco, Arneplant, Arsys, Fiora, Herchamp...

Proyecto Financiado por la Unión Europea - NextGenerationEU